How to Maintain a Positive Company Culture in a Remote Working World

When on-site meetings and watercooler chats have been replaced with virtual communications, can we maintain the company culture whilst working remotely?

More and more companies undergo the shift from “going to the office” to working from home. Hence, in this type of telecommunicating world, losing sight of the company culture is easily done without effective leadership and clear communication. So, how do you keep your remote team psychologically knitted together in their new remote reality?

First of all, you have to communicate your company culture across the distributed team. By doing so, you can be clear about the company's expectations and how the employees' performance is measured.

You can also publish your company values and thoughts publicly. The best example for this move would be from the CEO of Netflix that published Netflix Culture: Freedom and Responsibility slides in 2009. When sharing your culture decks on the web for others to view, your existing and potential employees can easily access the information for their perusal.

In a traditional office setting, welcoming a new employee to the entire team is customary and a given. When operating a remote team, introducing a new employee should not be neglected. You can start by sending an email to the entire team, along with a welcome message. After that, you can encourage new employees to arrange one-on-one meetings with other members of the team.

Besides that, encouraging open communication channels will promote transparency among team members despite their physical distance. More importantly, fostering a communication environment where everybody in the team will contribute accordingly, not just the extroverts, is also essential for employee engagement.

Additionally, a recent survey revealed that most employees would choose a strong company culture that will make them happier compared to earning a good salary. Thus, when there is a positive company culture, everyone will feel connected and maintain their sense of value for their work.


Communicate your company culture with your team
Publish your company values and thoughts publicly
Welcome new employees to the entire team
Encourage open communication