If you want your company to grow in record time, then acquiring new customers is a sure-fire way to achieve that. Growing your customer base and finding new markets means you sell more, either goods or services. It sounds so simple on the face of it, but many business owners struggle to think of new ways to acquire customers and retain them.
One place you could start is to review and improve your content marketing, because it's 62% cheaper than traditional advertising and generates around three times the number of leads. Have a look at your social media presence, your marketing emails and your published content. Blogs, tutorials, videos, ebooks, online guides with tips and tricks – they all engage people and make them feel closer to your brand.
Also re-examine how you market your goods or services. People want to hear more about the benefits than the features, because they can look up the features for themselves. They want to know how your product or service will improve their lives, so tell them what they want to hear.
You could also try more highly targeted marketing, by defining your target demographic down to the smallest details. Think about where they live, their age, their careers, their likes and dislikes. The better you know your potential customer, the more likely you are to acquire them.
You should also try to retarget customers you may have lost. If they've not bought from you in years, get back in touch with a special offer or promotion. Get them back on board and they're as good as a new customer.
Upgrade your content marketing
Talk about the benefits, not the features
Try more highly targeted marketing
Re-acquire customers you have lost