All customers love feeling safe, regardless of whether your services are through online platforms or in-person. Their safety should be one of your top priorities. Knowing that they can visit your site or come to your shop with utmost certainty for their safety plays a huge role in how much they’ll trust your brand.
Actively engaging with them is another great way to build trust. This gives your customers an idea of who you are and what your brand stands for. Use social media to increase your engagement, it's fast and free. It also increases your brand visibility, attracting more people to your business.
Customers don't really ask for much, they’ll be content if they get what they paid for. What’s better is receiving something a little extra. It doesn't have to be a gift or vouchers, it can be something as simple as an early delivery. Always deliver what you promised and never break it - nothing gets customer’s to lose trust faster.
Another great way is to provide great customer service. Prompt and helpful services makes customers feel heard and appreciated. Going out of your way to help them keeps them happy and also gets them to trust your brand. This can even extend to being available at all times.
There is no quick way to build trust. It’ll take time and a little fine-tuning but everything you do will not go unnoticed. So, keep your actions small but impactful and most importantly sustainable in the long run.
Actively engaging and open communication
Always deliver what you promised and sometimes a little more
Provide great customer service