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How Can Marketing be Done Through Customer Service

Customer service is an amazing tool that helps build relationship and trust with customers. It can also be a great tool for marketing.

Support through social media gives you the opportunity to not only engage with customers but also promote content. With proper training and education, this way of marketing can be utilised to its fullest potential.

Since you’ll get a great deal of insight with customer service, you’ll be able to understand what your customers want and how you can make that a reality. With customer service you get to share new information and products that are already available or in the making that can peak customers interests.

Customer service also helps provide clear expectations that intrigue leads. Through the communication with your customer you’ll be able to pick out what they expect from your products. This will help you create a product that meets this expectation and delivers on what you promised.

Ensuring everyone is on the same page when it comes to marketing can help the marketing process through customer service. This is because when there are any questions about promotions the ones who get the call are those in customer service. If they don't have a clue on what that person is referring to, you’d have just lost a lead that could’ve been a customer.

It is amazing how you can use something that you already have to market your brand. Just utilise it properly and it’ll lead to an increase in your sales.

EQWIPPD SUMMARY:

Support through social media
What your customers want and how you can make that a reality
Create a product that meets this expectation and deliver what’s promised.
Ensure everyone is on the same page when it comes to marketing